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Chief Counsel Melissa Hansen's Blog

Chief Counsel Melissa Hansen • Location: Chicago, IL
• Member since: January 2004
• 33 small claims

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Edward Norton's Crowdrise Fundraising
December 3rd, 2010 1:24PM

Edward Norton announced today that his social philanthropy and fundraising site, which recently partnered with the New York Road Runners to help raise over $30 million for the ING New York City Marathon, 2010, is launching a new campaign for the holiday season called the Crowdrise Holiday Fundraiser Thing (CHFT). Crowdrise brings the power of crowdsourcing and the fun of social networking to giving back and Norton has enlisted over 20 of his "sort of famous friends" to help get everyone to participate.

The ever growing list of celebrities getting involved on Crowdrise
include: Ashton Kutcher, Will Ferrell, Edward Norton, Liz Banks, Jonah
Hill, Kristen Bell, Paul Rudd, Mandy Moore, James Franco, Seth Rogen,
Christina Applegate, Sophia Bush, Austin Nichols, Flea, Kate Walsh,
Robin Quivers, Jason Bateman, Patricia Arquette, Russell Brand, Glen
Hansard, Rosie Perez, John Legend, Paul Pierce, David Blaine and Barbra


Crowdrise is encouraging, and really peer pressuring, the rest of the
world to get involved in a few different ways.

1. Assuming people are decent typists, in one minute or less, they can
join a celebrity's fundraising team and help them raise money for their
cause. So, if someone wants to raise money for the American Cancer
Society they can join Paul Rudd's team and then reach out to their own
friends and family and ask everyone to donate to their campaign under
Paul's umbrella.

2. People can start their own personal fundraiser for the charity that
they care about most and have a chance to win $3,000 for their campaign
from Judd Apatow. That's right, super writer, producer, and director
Judd Apatow, is donating $3,000 to the top three non-celebrity
fundraising campaigns as long as everyone promises to watch all of his
movies from now until eternity and to read his book "I Found This Funny"
which he wrote to raise money for 826 National.

3. People can donate to any charity and send a holiday e-Card to the
person they're donating on behalf of. They're predicting this is the
only present that most people won't end up regifting, recycling,
throwing away or just getting mad about receiving this year. Basically,
a donation is the best present ever.

Crowdrise has amassed a collection of amazing prizes and contests for
those "slightly self-interested" folks who donate and fundraise. Some
of the prizes include: a cowbell signed by Will Ferrell, North Face
Jackets, a signed Ashton Kutcher poster for the movie No Strings
Attached (which isn't even out yet), and a Live Chat with Paul Rudd.
And Kristen Bell, Patricia Arquette and Will Ferrell are incentivizing
people to do some holiday shopping on Crowdrise. Bell is selling a
necklace she designed that goes to benefit Invisible Children, Arquette
is selling jewelry to benefit her charity which is raising money for
Haiti and Ferrell is selling suntan lotion with a photo of him naked on
it to benefit his Cancer for College campaign. Contests and prizes will
be added to Crowdrise regularly so that everyone can keep coming back to
embrace the chaos.

Crowdrise founder, Edward Norton, recently said, "People like to do nice
things for each other and have fun around the holidays so we put this
together in that spirit. And, hey, if you can get a guy with a 3rd
degree black belt and a reputation for fierce, dark action films like
Judd Apatow to bring out his funnier, goofy and generous side, you've
got to be doing something right."

According Judd Apatow, "I think Crowdrise came to me because when they
were looking for corporate sponsorship, they thought Pepsi? No. Nike?
No. Apatow. yes. Really though, Crowdrise is helping make fundraising
fun. I love that and I want to be a part of it. This is a great
community of regular people hustling for charity and I wanna introduce
an element of vicious competition to it all. I hope that doesn't ruin
the good vibes."

Crowdrise's slogan is "If You Don't Give Back No One Will Like You" and
they're hoping that their drive to push holiday giving will result in
the whole world embracing and French-kissing each other like mad come
New Year's Eve.

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