Paying up front is one issue they will have. People don't like contracts and commitments when they are unsure of something. I paid for Netflix and Hulu both a year in advance, but I tested them both out heavily before hand.
Also I'm kind of yawning over the issue now. It's just another streamer at this point. People say competition is good, but it depends on who is being competed for. In the streaming market we need fewer companies because the end user isn't being competed for, it's the studios. They are signing massive deals for exclusivity rights and we lose out because now to see what we want we have to pay three times to three different services. Amazon offering more catalog and b-items isn't going to get me. I've already allocated my entertainment budget elsewhere.
Pretty much the only service I wanted to see materialize was Redbox, but I'm not sure they are capable. They hinted at a service that was more like HBO from the past. In that I mean a few hit movies that rotate out. That would be a nice compliment to Netflix. At this point though it's too late for Redbox.
Nun sacciu, nun vidi, nun ceru e si ceru durmiv.
I know nothing, I see nothing, I wasn't there,
and if I was there, I was asleep.