I know the person who posted this patting themselves on the back but to me it's only common sense. They saw the ad online and didn't order it to a- lock in the sale price and b- guarantee availability. I don't go into a Circuit City, Best Buy, Sears, or depending on the item Wal-Mart even without first checking inventory and pricing online. It's a waste of time not to.
As for online versus store pricing, that's a pickle. There is less overhead online so they CAN offer it cheaper than a store can afford to, yet they charge you shipping so it comes out to the same total price. Stores need to find a way to around that. I like stores like Deepdiscount that include standard shipping in the price, but other stores want to wow you in with a super low price to make up for it in shipping and handling (Amazon used to do this but has adjusted a bit).
I know where I work we will price match online stores, including amazon, but with the shipping price included in our price match. It's the only way to do it fairly since some stores have added extra "handling" charges to make their prices seem even better before the cart.
Nun sacciu, nun vidi, nun ceru e si ceru durmiv.
I know nothing, I see nothing, I wasn't there,
and if I was there, I was asleep.