Universal Studios Signaling the Beginning of a New Era in Home Viewing

Universal Studios Home Entertainment delivers the first of its next generation High Definition DVD (HD DVD) titles, marking the official arrival of the superior-quality offerings in stores nationwide. Futuristic action-adventure Serenity is the first in the progressive rollout of flagship titles available in the new format. Doom and Apollo 13 are slated to follow on April 25, with Cinderella Man, Jarhead, and Assault on Precinct 13 on May 9. A fourth wave of releases on May 23, 2006 includes The Chronicles of Riddick, Van Helsing, U-571, and The Bourne Supremacy. Each of the ten releases is priced at $34.98. Universal will continue its rolling introduction of HD DVD titles on a monthly basis.

Capitalizing on HD DVD’s robust technology, The Bourne Supremacy introduces an all-new interactive feature called "Bourne Instant Access," a feature-length picture-in-picture presentation that simultaneously transports viewers behind-the-scenes with the cast and filmmakers, all without leaving the movie experience. Additionally, all Universal HD DVDs will showcase enhanced interactive menus that allow viewers to easily navigate and access any menu option at any time while the movie is playing. “Home entertainment has reached a new pinnacle with the arrival of HD DVD technology,” said Craig Kornblau, President, Universal Studios Home Entertainment. “With best-in-class picture, sound quality, and interactivity, consumers can now experience on a very tangible level the unprecedented and unparalleled advantages that only HD DVD offers.”