Case Number 20837: Small Claims Court


Acorn Media // 2009 // 242 Minutes // Not Rated
Reviewed by Appellate Judge James A. Stewart (Retired) // March 5th, 2011

The Charge

"You don't think about your toothbrush being designed until you put a badly designed toothbrush in your mouth."

The Case

If your train of thought takes a detour into contemplation of toothbrush design after watching The Genius of Design, the five-part BBC documentary series has done its job. I can't say I took that particular detour, but one chapter, "Blueprints for War," did have me thinking about war and weaponry in a new way.

The five chapters, on two discs, are as follows:

Disc One
* "Ghosts in the Machine"
Working with clay and glass, Wedgwood artists, handcrafted textile designs, and the Model T Ford's rise and fall are discussed.

* "Designs for Living"
Two British housing estates (one modernist, one with half-timbers) are compared. The episode also looks at the Bauhaus School, Stuttgart's "show homes of the future," the Anglepoise lamp, the style of New York, a dollar alarm clock, and the Airstream trailer.

* "Blueprints for War"
The British, Americans, Germans, and Russians each have their own take on "death by design." Highlights include Britain's sten gun, a London toy factory converted for war, and the Volkswagen Beetle of 1936.

Disc Two
* "Better Living Through Chemistry"
Tupperware, a Braun record player/radio, a pod home, a convertible bed, Britain's transport font and its creators, and the plastic '60s are examined.

* "Objects of Desire"
Stephen Fry comments as viewers are brought to the modern era with IKEA's growth, a top-selling kettle, Milan Design Week, the Apple Macintosh and the computer mouse, the iPod, and green design.

How did "Blueprints for War" change my thinking? It's simple, really: a British military expert, P.L. Gudgin, is shown admiring the German Tiger Tank, which is, as near as I can tell, a perfect piece of war machinery. Then he tells us how much it cost and how much time it took to make. That's after the documentary showed viewers the sten gun, which didn't cost much to start with and got cheaper, and hit home the message that the famous machine gun wasn't anything fancy. What's the point? It looks like the Nazis had better weapons, but they lost the war because the Allies had more weapons.

That turned out to be the most thought-provoking chapter, although there's a message here and there in everything. Note, for example, that the pod home visited in "Better Living Through Chemistry" is deserted and overgrown with greenery; some modern things just didn't work.

Mostly, though, The Genius of Design is a fast-paced but thorough overview of its topic, presented with a stylishness appropriate to that topic. It's full of montages and a little hyperactive, but also takes time to stop and show us names and dates more than your typical documentary series. The recent production looks and sounds good, although if you were to judge by the insistent intro music, you'd be expecting something more like Torchwood than The Genius of Design.

Athena includes text bios of ten designers, each about a screenful long, and a booklet with essays about several of the show's topics. The DVD case notes that additional educational materials are available at

You won't feel like an expert after watching The Genius of Design, but you will be thinking more about toothbrushes. It's a solid educational presentation that would make an excellent supplement to an introductory course or a starting point for anyone wanting to get into design.

The Verdict

Not guilty.

Review content copyright © 2011 James A. Stewart; Site layout and review format copyright © 1998 - 2016 HipClick Designs LLC

Scales of Justice
Judgment: 96

Perp Profile
Studio: Acorn Media
Video Formats:
* 1.78:1 Anamorphic

Audio Formats:
* Dolby Digital 2.0 Stereo (English)

* English (SDH)

Running Time: 242 Minutes
Release Year: 2009
MPAA Rating: Not Rated

Distinguishing Marks
* Bios
* Booklet

* IMDb